Know Exactly How Your Audience Feels
Traditional ads are a black box. VOX gives you real-time emotional response data from every viewer who chooses to participate. No more guessing. Just truth.
What is VOX?
VOX is a real-time audience response system. When viewers watch your content - whether it's a TV commercial, streaming ad, product video, or live event - they can share their honest emotional reactions through a simple 4-button interface.
These aren't surveys or focus groups conducted weeks later. This is live, second-by-second emotional data from real viewers in their natural environment. You see exactly when your message lands - and when it doesn't.
The Key Difference
Traditional metrics tell you IF someone watched. VOX tells you HOW they felt while watching. A completed view with negative sentiment is very different from one with positive sentiment - but standard analytics can't tell the difference.
How Viewers Respond
Viewers participate through a web interface accessible on any device. No app download required. They scan a QR code or tap a link, and they can immediately start sharing reactions.
Viewer Sees Your Content
Your ad plays on TV, streaming, social, or any platform. A QR code or link is displayed (on-screen, in description, or on second screen).
They Open VOX on Their Phone
One scan, no app install. The VOX interface loads instantly with your campaign's 4 reaction buttons.
They React in Real-Time
As they watch, they tap reactions. Love that joke? Tap L. Cringe at the music? Tap D. Each tap is timestamped and aggregated.
You See It Instantly
Your dashboard updates in real-time. See sentiment shift second by second. Spot exactly when viewers engage or disconnect.
💰 Users Earn 2x CPC on Ads!
Double earnings for ad interactions. Every honest reaction earns CPC (Created Potential Coins), but when viewers respond to advertiser content, they earn 2x the normal rate. This drives significantly higher engagement with your campaigns while maintaining response quality - they earn double whether they tap Love or Dislike.
Why 2x Matters for Advertisers
- ✓ Higher participation rates - Users actively seek out ad content for bonus earnings
- ✓ More data per dollar - Your budget goes further with incentivized engagement
- ✓ Honest responses - Double earnings apply to ALL reactions, so there's no bias
- ✓ Positive brand association - Users feel rewarded for engaging with your content
QR Codes & Links
Every VOX campaign gets a unique QR code and short link. These connect viewers directly to your campaign's reaction interface.
Your Campaign QR Code
Scan to react in real-time
Where to Use Your QR Code
On-Screen (TV/Streaming)
Display in corner of your ad or as end card. Works for linear TV and streaming platforms.
Social Media
Add to video descriptions, pinned comments, or Instagram stories. Link directly to reaction page.
Live Events
Display on screens at venues, trade shows, or product launches. Capture real-time crowd sentiment.
Email Campaigns
Embed video with QR overlay in emails. Get feedback on video content before broad distribution.
Customization Options
Your QR code and landing page can be branded with your logo and colors. Enterprise plans include white-label options where VOX branding is completely removed.
Creating a Campaign
Setting up a VOX campaign takes less than 5 minutes. Here's the process:
1. Name Your Campaign
Give it a descriptive name like "Q1 Product Launch - 30s TV Spot" so you can find it later.
2. Set Your Budget
Decide how much you want to allocate for viewer rewards. More budget = more participation incentive. Even $10 can get you hundreds of reactions.
3. Configure Timing (Optional)
Set start/end dates if you want the campaign to only accept reactions during specific periods (e.g., during your Super Bowl spot).
4. Get Your QR Code
Download your QR code in various formats (PNG, SVG, PDF). Copy your short link. You're ready to go.
🎯 Pro Tip: A/B Testing
Create separate campaigns for different versions of your ad. Compare sentiment data side-by-side to see which creative resonates better before committing to a full media buy.
Real-Time Dashboard
Once your campaign is live, you have access to a dashboard that updates in real-time. Here's what you'll see:
Live Sentiment Distribution
LIVEKey Metrics Explained
Net Sentiment Score (-100 to +100)
Calculated as (Love% - Dislike%) + (Nah% - Meh%). Positive = generally favorable. Negative = generally unfavorable. Zero = mixed or neutral.
Engagement Intensity
How rapidly reactions are coming in. High intensity means your content is provoking strong responses (good or bad). Low intensity might mean viewers are disengaged.
Sentiment Timeline
A graph showing how sentiment changes over time. See exactly which moments in your ad cause spikes or dips. Match timestamps to your video to identify what's working.
Reading Your Data
Raw numbers are just the start. Here's how to interpret VOX data and turn it into actionable insights:
Understanding the Four Reactions
| Reaction | What It Means | Action to Take |
|---|---|---|
| L - LOVE | Strong positive response. This moment resonates. | Double down on this type of content |
| D - DISLIKE | Negative response. Something's not landing. | Investigate and consider removing/changing |
| M - MEH | Indifference. Not engaging enough to react strongly. | This content isn't memorable - needs punch |
| N - NAH | Dismissive but not angry. "Not for me." | May indicate audience mismatch |
Common Patterns & What They Mean
High Love + Low Dislike
Ideal scenario. Your message is resonating well with the audience. Scale this content.
High Dislike + High Love
Polarizing content. Good for brands that thrive on controversy. Risky for mainstream.
High Meh + High Nah
Content isn't connecting. May need creative refresh or better audience targeting.
Sudden Sentiment Spike
Something in that moment triggered strong response. Identify what and replicate.
🔍 Deep Dive: Timestamp Analysis
Export your data with timestamps and sync it to your video. Watch your ad while following the sentiment graph. You'll see exactly when the joke landed, when the music choice worked, or when viewers tuned out. This granularity is impossible with traditional surveys.
Ad Marketplace & Bidding
The VOX Marketplace lets you browse live and upcoming content, place bids on advertising slots, and negotiate directly with creators. Creators have full control over what ads appear on their content - your brand is in good hands.
Browse the Marketplace
Find content that matches your target audience - live streams, podcasts, events, and VOD. Filter by category, audience size, and budget.
Open MarketplaceHow Bidding Works
1. Browse & Bid
Find content in the directory. See expected audience, available slots, and minimum bid. Place your bid at or above the minimum.
2. Creator Reviews
The content creator receives your bid. They can approve it, reject it, or make a counter-offer. Creators control exactly what appears on their content.
3. Negotiate (Optional)
If the creator counters, you can accept, decline, or counter back. Find a price that works for everyone.
4. Ad Runs & Everyone Wins
Once approved, your ad runs. Revenue is split 50/50 between creators and fans. Users earn 2x CPC for engaging with your content.
50/50 Creator-Fan Revenue Split
When you pay for advertising on VOX, your money directly rewards the people who matter:
🤝 We All Win Together
This isn't just marketing speak - it's the actual revenue split. 50% of your ad spend goes directly to the creator and their engaged fans (proportional to their reactions). When your ads succeed, they succeed. True alignment.
Why Creators Say Yes
Fair Compensation
25% direct share plus their fans earn 25%. Creators want to say yes when the split is fair.
Brand Control
Creators can accept, reject, or negotiate every bid. They protect their audience and reputation.
Fan Goodwill
Fans earn 2x CPC on ads. They'll appreciate creators who bring high-quality ad opportunities.
💡 Pro Tip: Write a Great Bid Message
Creators receive many bids. Stand out by introducing your brand, explaining why you'd be a good fit for their audience, and showing you understand their content. A thoughtful message significantly increases approval rates.
Case Study: Energy Drink Launch
Here's how a fictional energy drink brand used VOX to optimize their campaign over 3 months:
SURGE Energy
New Product Launch Campaign
Month 1: Initial Test
Launched 3 different 15-second spots with VOX tracking. Results:
Insight: Version A's opening 3 seconds had a +78 spike. The extreme sport visual resonated. Version C's celebrity endorsement fell flat (-31 at the reveal).
Month 2: Optimization
Created Version D using Version A's opening with extended product focus. Dropped celebrity entirely.
Month 3: Full Rollout
Deployed Version D across all channels with confidence. Continued VOX tracking showed consistent +55-60 sentiment throughout the campaign.
Results
By using VOX data to kill underperforming creative early, SURGE estimates they saved $2.3M in wasted media spend. The optimized creative outperformed their historical benchmarks by 34%.
Pricing & Plans
VOX operates on a simple model: you pay for viewer rewards (CPC) plus a platform fee based on your usage level.
- 1 active campaign
- Up to 1,000 reactions/mo
- Basic analytics dashboard
- QR code generator
- Email support
- 10 active campaigns
- Up to 50,000 reactions/mo
- Advanced analytics
- A/B testing tools
- Timestamp export
- Priority support
- Unlimited campaigns
- Unlimited reactions
- White-label option
- API access
- Custom integrations
- Dedicated account manager
How CPC Costs Work
You set a Response Value pool for your campaign. Users earn 1 CPC credit per reaction - a claim to their proportional share of the value pool. Your budget is distributed equally among all participants. Unused pool balance can be applied to future campaigns.
Ready to Know What Your Audience Really Thinks?
Start with a free trial. No credit card required. See real sentiment data on your first campaign.